About Me

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My Story

Five years ago, I was scared to death to start my own practice from scratch. I had been working in private practice for 5 years, but it just never worked out to buy. The timing was off, or the price felt too high. I even went to graduate school to get an MBA so I could better understand practice valuations, negotiations, and organizational management. (Yes, I know this was extreme and unnecessary!) Finally, after a year of planning I opened my doors on January 4th 2016. I had zero patients and zero revenue. The first month, I broke even. The first year exceeded all expectations, and by year 3 I was grossing more than the average OD practice and netting more than I’d ever dreamed possible. Starting from scratch allowed me to FINALLY make progress on my student loans (and pay them off!!), achieve personal financial goals for retirement, and most importantly: build the medically based boutique practice of my dreams!

In the past two years, I’ve written articles and blogs about my experience starting a practice. The same questions are constantly in my DM’s – I hear you, you WANT to start but you’re afraid. You see an opportunity in your town, but will the patients come? I’m here to encourage, to coach, to mentor and to help you realize it’s possible AND it’s awesome. My only regret about opening my practice is that I didn’t do it sooner! Eye think I can, and Eye think you can, too!

How I started

Starting a practice from scratch is a project, but it’s totally do-able and at the end of the day, really awesome! Check out my starting from scratch guide to get started on creating YOUR dream practice!

The good news is, the same principles apply to starting a specialty within your existing practice. When I started my specialty Dry Eye practice in 2020, we were able to increase Dry Eye revenue 4x within just one month of implementing our Dry Eye system! I can help you do the same, tailored to your practice and staffing abilities.